We Magnify the Good

Social Good is a collaborative consulting firm dedicated to the growth and success nonprofit organizations and social enterprises. Our clients are leaders and teams working in the arts, education, government, social service, and business. Together, we use the tools of strategy, brand development, and marketing communications to engage the community, attract new supporters, and forward the mission.

Our clients exist to make the world better. We exist to make sure they succeed.

Take a look at our recent work, or call us at 312-380-0969 to get started.

Plan Your Impact

No one needs a plan that just sits in a drawer. We specialize in developing thoughtful, practical and insightful strategic, operating, and marketing plans that work. Ready to determine what's next for your organization? We can help. Don't want to start from scratch? Let us refresh your strategy with an action plan for the current fiscal year.

Communicate Your Value

Clear brand positioning and messaging are the hallmarks of a successful organization and essential for fundraising success. We distill your organization's unique value proposition and articulate what really matters. Our talented creative team translates brand concepts into knockout marketing pieces.

Engage the Community

No matter what you're up to, an engaged community is essential to your success. We use the tools of market research, civic engagement, and digital media to structure campaigns that attract and inspire customers, internal teams, supporters, and donors. Plus, we can train your staff on how to build on the campaign going forward. 

The Team

News and Ideas

Our vision is to transform how collaboration happens. This applies as much to how we work together as to the work we do on behalf of our clients. We explore and value communication, excellence, and service to the community day-to-day. We look forward to meeting you!


Conference on Social Innovation

This past Friday, Social Good consultants joined students from the University Chicago School of Social Service Administration and nonprofit leaders from throughout Chicago to discuss the opportunities and challenges facing social service organizations and the social good sector more broadly. 

Branding matters, now more than ever

In the age of Big Data and instant communication, we believe that branding is still central to organizational success. But don't take our word for it. Instead, here's a terrific blog post from HBR that confirms our belief in the centrality of branding.